Sunday, July 18, 2010

Virginia Tupker, Vogue's Market Editor Tells Her Mochila Story


Virginia Tupker at Amanbagh Resort in Alwar India 

As one of the first editors to spot the mochila and write about it, Virginia Tupker is a fan of SURevolution's handmade artisanal products.   She tells her mochila story.

1.  Can you please tell us why the mochila, which you discovered a few
years ago, is this bag the IT bag for the summer?

 Virginia Tupker (VT): Each one is unique and tells a story and therefore they are really resonating with people right now. It is perfect for the beach and for traveling, and the colors make a serious splash!

2. What makes it special and unique?
VT: The fantastical color combinations and vibrant patterns as well as their unusual shape, and the fact that they are hand made. Each one is unique and most people have never seen anything like them before.

3. Do you think one of a kind conscious products like the mochila are
defining the trend and the road that fashion is following?
VT: Yes, I think more than ever before people are wishing to know where things are made and who is making them. If there is an ethical slant it always makes something more interesting and appealing.

4. Is this sudden consciousness a trend? will it last?
VT: It is a definite trend, but I think it is here to stay. I think as we become more and more conscious about the earth around us and the delicate balance that exists we try to live in a more aware way.

5. Do you think fashionistas care about the story, the women who make
the bags?
 VT: I think first they are drawn to the incredible colors and unusual designs and then when they discover the fact that there is such a great story behind them, they love them even more!

6.What other products similar to the mochila have you discovered
recently?
VT: Inigo Eliazade who is making these gorgeous rugs in the Philippines which are benefiting an entire community of local women. Nkuku, a British company just launched their US site and they have a focus on ethical home products from India.



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