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Marcella Echavarría (ME): You take sustainability personally... can you please tell us about your approach?
Fabiola Beracasa (FB): Yes, I take sustainability very seriously. I am a big believer in "voting with my wallet", which means I'm very conscious of the types of businesses that I put my money into, and by default who I support. Whether it be clothing, furniture, or food I try to purchase only from companies who are conscious about the effects of their actions and who have an interest in the greater good as well. That is one of the reasons I love to shop at SURevolution.
ME: What conneccts you to SURevolution?
FB: The first thing that connects me to SURevolution is it is inline with my belief system and how I wish more businesses would operate. The second thing that connects me to SURevolution is its passion for craftsmanship and artisan culture along with the tasteful and chic merchandise that it provides. I feel that by shopping on SURevolution, I don't have to compromise my beliefs or my taste.
ME: you are a collector of beautiful clothes and you own a yak scarf..can you tell us about it
Yes, I have been collecting beautiful clothes, couture and vintage, for many years. The yak scarf is one of my favorite pieces. I wear it as a shawl, as a cape, and as a scarf. I have even on one occasion when I had torn my pants, worn it as a skirt! It always keeps me warm, and it's incredibly stylish, understated, and timeless.
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About Fabiola Beracasa:
Fabiola Beracasa is a personality and expert on fashion, style and home décor -- a true insider among insiders, she lives and breathes her passion for artisnal crafts. She is currently the face of the new elle.com (launching 09/2010) and has developed a new program for the Petfinder.com Foundation called SNAP-X.
This dynamic 34 year-old New Yorker was born in Venezuela, raised in Manhattan until she was 12 and then spent her formative years at boarding school in Switzerland. During her high school years, she did a series of internships at Chanel with the couture department, working directly with Karl Lagerfeld, and then moved on to undergraduate studies at Boston College. Shortly after school, Fabiola took a consulting position at the House of Dior. After cutting her teeth at this venerable fashion house, she consulted for a number of well-known fashion brands before landing as the Creative Director of Circa Jewelry where she helped enliven and reposition the brand to its current chic status. From design to ad campaigns to building partnerships, she does it all with grace and style.
In recent years, Fabiola has been seen on the other side of the industry as one of the faces of New York Magazine and AOL Stylelist, hosting many of their video segments and currently as an ongoing contributor to the new Interview Magazine.
When not working, she also donates time to a number of causes and charities close to her heart. Her charity interests include the Costume Institute of The Metropolitan Museum of Art, ARTrx and AIDS for AIDS, founded by a follow Venezuelan. In addition, Fabiola is known for her work with grass-roots organizations like Change.org and care2.com. She continues to be a huge animal lover, working with her new program, SNAP-X to help prevent animal over-population and promoting adoption. A conscious consumer, Fabiola practices what she preaches, between composting at home and choosing sustainable living practices, focusing on vintage clothing and buying from brands known for their good humanitarian practices at home and abroad.
A self proclaimed vintage and couture fanatic and fashion classics collector from the 80’s and 90’s, she has grown into a connoisseur of fine indigenous and artisan crafts from around the world. Whether textiles from India or jewelry from Native American communities, Fabiola has a love and respect for all master craftsman and their work in an age where the speed of consumerism drives most spending habits.
Beyond the fashion front rows, the next logical step for Fabiola is to explore the medium of television, where she will guide viewers inside local cultures and bring them never before seen access to master craftspeople -- from the ateliers of Paris to local artisans in Thailand to the best flea markets in London. The viewer will be along for the adventure and discover their amazing talents right along with her.
Fabiola’s evolution brings together all her loves: highlighting what she is most passionate about and helping artisnal craftsman thrive through promoting their work and exposing them to a wider audience.
Please see Fabiola's recent coverage for Elle:
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